Semantic Features Analysis Definition, Examples, Applications Identify trends in positive, negative and neutral mentions to understand how your brand perception evolves. This ongoing monitoring helps you maintain a positive brand image and quickly address any issues. Using analytical tools, you can assess key metrics and themes pertinent to your brand. Tools like Sprout can help you automate this process, providing you with sentiment scores and detailed reports that highlight the overall mood of your audience. When applying one-hot encoding to words, we